In Relay's Trailblazers series, we go deep with cloud accounting trailblazers to learn the stories behind the firms. Join us for insightful one-on-one interviews hosted by Relay CEO Yoseph West.
On this installment, we interview Josh Lance, founder and managing director of Lance CPA. Josh is an award-winning CPA, named a 40 under 40 advisor by CPA Practice Advisor and also the Head of Accounting for Practice Ignition.
Lance CPA is a virtual CPA firm that specializes in delivering consulting and accounting services for craft breweries and digital agencies.
In this conversation we'll ask Josh about building a recognized brand with his target customer and discuss:
Marketing your firm at different stages of your firm's lifecycle
Turning customers into champions through a delightful experience
Finding the right value-add services for your customers