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How to set up Profit First, from the guy who wrote the book

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Willpower isn't the problem—one undivided balance is. The Profit First author on why labeled accounts change behavior, and the smallest version of the system you can start this week.

Every year my mom did the same thing the second the turkey came off the table. Before anyone could get any seconds, she was in the kitchen pulling out containers (the old Tupperware ones, nonetheless). One for sandwiches. One for soup stock. One she'd freeze and forget about until the next T-day. The bird wasn't even fully carved and it was already divided up, spoken for, and assigned.

My in-laws did it differently. Everything went into one giant tub. Turkey, stuffing, half a casserole, whatever was left, all of it, together, in the fridge.

You want to guess which fridge had turkey sandwiches on Sunday and which one didn't?

The one tub was gone by Friday. Not because there wasn't enough food. There was plenty. It disappeared because nobody had to think about what it was for. It was just "leftovers," and leftovers are fair game for anyone, anytime, for any reason. Breakfast. Second dinner. Midnight snack while watching football. Feeding it to our pooch Archer because he looked, you know, sad.

One pile, zero plan

I bring this up because I do the exact same thing with money that my in-laws did with turkey, and I'd bet you do too.

Most of us run our business off a single bank balance. Every dollar goes into one pile. The deposit lands, and it just becomes part of "the number." And when it's all one number, your brain doesn't know how to sort it into "this part is rent" and "this part is payroll" and "this part is actually mine to keep, for a Thanksgiving celebration." That noggin of yours just sees the total and thinks, we're fine.

So when a new laptop looks tempting, you check the balance, see room, and buy it. Doesn't matter that payroll runs in nine days. In that moment, the laptop got there first, and the laptop won. Psychologists have a name for this: hyperbolic discounting. I just call it the leftovers problem. Whatever gets grabbed first eats the most.

It's not that you're bad with money. It's that one bank account is a genuinely unfair test to put your mind through. You're asking a single number to answer ten different questions at once, and it can only tell you one thing: how much is here right now. It can't tell you who it belongs to.

What my fridge taught me about my bank account

The fix for the fridge wasn't a lecture about self-control. Nobody needed to try harder to resist the leftovers tub. The fix was containers. Once the turkey had a label on it, it stopped being fair game. Sandwich turkey isn't for snacking, it's for sandwiches. Everybody in the house understood that without being told twice.

Money works the same way. You don't need more willpower at the bank. You need labels. That's the entire idea behind Profit First, and it's less complicated than people expect.

You open a handful of accounts, and every dollar that comes in gets divided among them the moment it lands, by percentage, before you've had a chance to decide it's "extra." A version of this might look like:

  • Profit: 10%, it's yours (not for the business), a reward for being an entrepreneur

  • Owner's pay: 30%, what you'd have to pay someone else to do your job

  • Taxes: 10%, sitting there quietly so April doesn't wreck you

  • Operating expenses: the remaining 50%, what actually runs the business

Now when you glance at your accounts, you're not asking one number to confuse you on how much room you have. You're looking at OpEx and asking a much better question: does this actually fit in here? If it doesn't, that's not a discipline problem. That's useful information. Maybe prices need to go up. Maybe your business needs to serve a niche. Maybe a cost needs to come down. The container just told you something the tub never could.

You already know how to do this

Here's the part that should make this feel less like a project. You've already run this system somewhere in your life. Maybe it was leftovers. Maybe it was splitting a paycheck into rent money and grocery money, keeping them in different pockets so you didn't accidentally spend the rent on pizza. You already know that unlabeled things get eaten and labeled things get respected. You just haven't applied it to the account your whole business lives in (yet).

You don't need five accounts open by Friday and a perfect percentage worked out in advance. I mean, that would be great, but I have found that when just getting started on Profit First, you need just one thing.

Open that additional account this week. Call it Profit. Move even just 1% of your deposits over there, and leave it alone.

That's it. That's the whole first step. Once that dollar has a label on it, it stops being leftovers.

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More about the authorMike Michalowicz is the author of Profit First, Clockwork, The Pumpkin Plan and several other business books. Mike is recognized as an authority for entrepreneurs everywhere.View more articles by Mike Michalowicz

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