
Profit First, built intoyour banking.
One balance doesn’t tell you what’s safe to spend, what’s set aside for taxes, or what’s actually yours to keep. Switch to Relay and give every dollar a job the second it lands.
The Relay Visa® Debit Card is issued by Thread Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc.






Relay means business.
150K+
SMALLBUSINESSES
20+
CHECKINGACCOUNTS
0
HIDDENFEES


"The day someone opens a Relay account and sets up Profit First is the day they start prioritizing their profit."
Mike MichalowiczBest-selling Author & Creator of Profit First
Get started in three steps.
1.Open youraccounts.
Open up to 20 checking accounts and nickname them to match your Profit First setup: Income, Profit, Owner's Pay, Taxes, Operating Expenses. Add up to two savings accounts to earn interest on idle cash.


2.Set your rules.
Tell Relay how you want your money to move—by percentage, dollar amount, or the built-in Profit First preset to get started in seconds. Adjust your allocations and frequency anytime as your business evolves.


3.Automate your allocations.
Once your rules are in place, Relay handles the rest. Every time money hits your Income account, it splits automatically into your Profit First accounts. No manual transfers. No spreadsheets. No second-guessing.



GET EXPERT EYES ONYOUR MONEY.
Give your certified Profit First Professional a secure, role-based login.
They get exactly the access they need to review allocations, monitor spending, and keep you on track, without touching anything that isn't theirs to see.


GET EXPERT EYES ONYOUR MONEY.
Give your certified Profit First Professional a secure, role-based login.
They get exactly the access they need to review allocations, monitor spending, and keep you on track, without touching anything that isn't theirs to see.

Everything you need
The Profit First Playbook
Watch Mike Michalowicz walk through Profit First from first setup to full scale—in six episodes built for every stage of your business.
Everything you need

The Profit First Method
New to Profit First? This is where to start. Everything you need to understand the method, set up your accounts, and make it stick.
Read now
The Profit First Accounts
A breakdown of the five accounts at the core of Profit First: what each one does and how to set them up in Relay.
Read now
The Profit First Percentages
Not every business allocates the same way. Find the right Profit First percentages for your industry and revenue level.
Read now“I’m really enjoying Relay for my business banking. It’s super easy to set up and offers multiple accounts. It’s the ideal banking platform for using the Profit First method.”
“I’m really enjoying Relay for my business banking. It’s super easy to set up and offers multiple accounts. It’s the ideal banking platform for using the Profit First method.”
Set up in minutes.Profitable from day one.
No minimum balance
No hidden fees
Trusted by 150,000+ businesses


Your questions,answered.
Profit First is a cash management method created by Mike Michalowicz that flips traditional accounting: instead of paying expenses first and hoping there's profit left over, you allocate profit immediately when money comes in. Every deposit gets split into separate accounts for Profit, Owner's Pay, Taxes, and Operating Expenses, so you always know exactly what's available to spend.
Yes. Relay is the official banking platform for Profit First, endorsed by Mike Michalowicz, the creator and best-selling author of the method. Relay is the only banking platform built to support Profit First right out of the box—with multiple checking accounts, customizable allocations, and automatic transfers all in one place.
Setting up Profit First in Relay takes three steps: open your accounts (Income, Profit, Owner's Pay, Taxes, and Operating Expenses), set your allocation rules by percentage or dollar amount, then automate your transfers. Once your rules are in place, Relay automatically splits every incoming deposit into your Profit First accounts.
Relay lets you open up to 20 checking accounts and up to two savings accounts, all within one dashboard. That gives you everything you need to run the full Profit First system, with room to add accounts as your business grows.
Yes. Relay's auto-transfer rules let you set allocations that run automatically on your schedule—daily, weekly, or monthly. Every time money hits your Income account, Relay splits it according to your percentages without any manual work.
Yes. Relay lets you invite your Profit First Professional with a secure, role-based login. You control exactly what they can see and do—they get the access they need to review allocations, monitor spending, and keep you accountable, without touching anything outside their role.

