The official banking platform for Profit First
“The day someone opens a Relay account and sets up Profit First is the day they become immediately profitable.”
Mike Michalowicz,
Creator & Author of Profit First
Relay is a financial technology company and is not an FDIC-insured bank. Banking services provided by Thread Bank2, Member FDIC. FDIC deposit insurance covers the failure of an insured bank. Certain conditions must be satisfied for pass-through deposit insurance coverage to apply. The Relay Visa® Debit Card is issued by Thread Bank, member FDIC, pursuant to a license from Visa U.S.A. Inc. and may be used anywhere Visa debit cards are accepted. The Relay Visa Credit® Card is issued by Thread Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc and may be used anywhere Visa credit cards are accepted.
Profit First + Relay
= Total cash flow clarity
Together, Profit First and Relay ensure that every dollar is allocated according to plan - be it paying down debt, reinvesting in your business, or taking a profit.
- Instantly open up to 20 accounts with no hidden fees or minimums
- Name your accounts (Income, Profit, Owner's Pay, Tax, OpEx)
- Set up auto-transfer rules to put allocations on auto-pilot
3 Steps to set up Profit First in Relay
Open multiple (real) checking accounts
Open up to 20 accounts and give each a nickname like Income, Profit, Owner's Pay, Taxes and Operating Expenses. Plus, create up to 2 savings accounts to earn up to 3.00% APY on idle cash, like your Tax and Profit savings.
Relay is a financial technology company and is not an FDIC-insured bank. Banking services provided by Thread Bank, Member FDIC.Automate your Profit First allocations
Create an auto-transfer rule to automatically allocate money from Income to other accounts. Customize your percentages and frequency, then let Relay take care of the rest.
Get help from a Profit First Professional directly in Relay
Give your Profit First Professional a secure, role-based login to your Relay account to review expenses, strategize, and keep you accountable.
Work with a certified Profit First Professional
Relay has partnered with Profit First Professionals - a network of accountants, bookkeepers and business coaches - that help you achieve and maintain profitability.
Find a Profit First Professional
Cyndi Thomason
President,
bookskeep
Jason Snider
Founder,
Aspyr Advisors
Brian Thompson
Founder,
Brian Thompson FinancialOpen an account
Apply online in minutes, open your free checking accounts in seconds, and get daily cash flow clarity.
Get startedBanking for your clients
Relay makes it easy for accountants and bookkeepers to collaborate on Profit First banking with their clients.
Learn moreWhat Profit First businesses say about Relay
From quick setup to automatic percentage calculation and transfers, Profit First businesses love banking with Relay.
Best bank for Profit First Companies
As a Profit First Professional, I have a lot of clients that ask me for help when setting up their Profit First accounts. Relay is phenomenal. Not only is it easy to set up and use, the ability to make one transfer to multiple accounts and divide it up by percentages is life-changing.
Fantastic for Profit First
Relay is by far the best banking platform for implementing Profit First. Multiple accounts, clean transfers, and easy collaboration make it simple to keep cash organized.
Relay made Profit First easy
We can separate our funds, see what is available, and move money where it needs to go without the manual work we had before.


