Clean Water Company is a family-run water filtration business serving residential customers, clinics, and commercial organizations across Colorado. Founded in 2019 after solving a water issue their own family experienced firsthand, the business has grown steadily to a team of 10 employees.
As the company expanded, more people needed purchasing access and more money started moving through different parts of the business. Keeping spending organized became more complicated as responsibilities and day-to-day operations grew.
Today, Business Operations Manager Taryn Murphy uses Relay to manage multiple accounts, control team access, and keep business finances organized.
I enjoy the way the platform looks. It’s user friendly. I also like that it allows us to have someone in a financial role without having to see all bank accounts.
—Taryn Murphy, Business Operations Manager, Clean Water Company
Company Outcomes
Saves an estimated 10 hours per week through more efficient financial workflows
Estimated $15,000 in business value from time savings and smoother operations
Clearer visibility into spending across production, operations, and team purchases
Before Relay: Growth created more moving pieces
Clean Water Company was using Chase as its primary banking provider, but spending access stayed tightly controlled. A single expense card was shared between a small number of people, while many purchasing requests still depended on workarounds and coordination.
"I would never, ever give someone a card for that," says Taryn.
The same accounts handled core business activity, which made broader access harder to give as more people needed purchasing responsibilities.
The team experimented with installer credit cards and spending limits, but that created a different problem. Purchases quickly added up and managing them led to more work. As more employees and responsibilities entered the picture, visibility became more difficult to gain and spending required more oversight.
The solution: Organize money around real business workflows
As spending needs grew, the Clean Water Company team started separating money into accounts tied to specific responsibilities.
Separate accounts for production spending
Separate accounts for promotions
Dedicated workflows for payments and vendor activity
Intentional allocation of revenue across accounts
Bills entered through QuickBooks could also be tracked and managed through Relay, giving Taryn one place to see what had been paid, what was due, and what needed attention next.
Account access became easier to manage too. Managers could access the accounts tied to their responsibilities without seeing every account across the business.
The production manager could handle day-to-day purchasing while Taryn maintained oversight.
"He can only see one account, which is his production products account. I oversee it, but he’s able to order from all the factories," she says.
The business also introduced card controls and virtual cards. Installers now use gas cards with category restrictions and spending limits.
"I know you’re going to be able to get gas if you need gas, and that’s it," says Taryn.
The impact: More clarity and less coordination
Time back every week
Today, Taryn estimates Relay saves the business around 10 hours every week. Less time goes toward coordinating purchases, tracking spending, or figuring out who needs access to what.
Instead of coordinating purchases manually, the team now works within a process that’s already set up.
Clearer visibility into spending
As spending responsibilities expanded across the team, understanding where money was going became more important.
Separating spending into different accounts made it easier to understand where money was going and who was making purchasing decisions. That reduced guesswork and made day-to-day financial management feel more organized.
A system that can grow with the business
The structure also created room for future growth. As responsibilities shift or new team members join, financial work no longer depends on giving broader access than someone actually needs.
"Someone could come into my role and do their finance job through Relay without needing access to everything," Taryn says.
Clean Water Company estimates that Relay delivers roughly $15,000 in value through time savings and more efficient financial workflows.
Relay: Structure that keeps growing businesses moving
Growth creates complexity. More purchases happen, more responsibilities shift, and more people need access to company spending.
For Clean Water Company, creating structure wasn’t about adding another account. Rather, it meant creating a process that the team could continue using as the business grew.
By organizing spending, setting guardrails, and giving the team clearer oversight, Relay helped the business keep pace as more people and purchases entered the picture.
